Privacy Policy

Privacy Notice

Table of Contents

  • Scope of this Privacy Notice
  • What Personal Information We Collect
  • How We Obtain Your Personal Information
  • Use of Our Website
  • How We Use Your Personal Information
  • How We Share Your Personal Information
  • Data Retention
  • International Data Transfers
  • Data Subject Rights
  • Security of Your Personal Information
  • Children’s Privacy
  • Changes to This Privacy Notice
  • Contacting Us & How to Make a Complaint

Scope of This Privacy Notice

MacroAgility Systems Inc. and its affiliated entities (referred to as “MacroAgility,” “we,” “us,” or “our”) are committed to safeguarding your privacy. This Privacy Notice describes how we collect, use, and protect your personal information and outlines your rights concerning your data.

If we determine the purpose and means of processing your personal data, we act as a data controller. For individuals in the European Economic Area (EEA) or the United Kingdom (UK), “personal information” refers to “personal data” as per the General Data Protection Regulation (GDPR) and UK GDPR.

This Privacy Notice is accessible on our website at https://www.macroagilityinc.com/ and can be found at the bottom of our web pages.

What Personal Information We Collect

MacroAgility (along with our service providers and third-party vendors) may collect various categories of personal information, depending on your interactions with us. The types of personal data we collect include:

  • Contact Information: Name, email address, phone number, mailing address, job title, company name, and account credentials.
  • Device and Internet Activity Information: IP address, browser type, operating system, browsing behavior, and interactions with our website.
  • Location Data: General location determined from IP addresses or precise GPS data with your consent.
  • Payment Information: Billing details, including debit/credit card numbers, when you make purchases or register for services.
  • Audio Data: Customer service call recordings when applicable.
  • Sensitive Personal Information: Legal identification numbers (e.g., tax ID, driver’s license) where necessary.
  • Inferences and Preferences: We may analyze data to understand your preferences and interests to improve our services.
  • User-Submitted Information: Any data voluntarily provided, such as feedback, requests, or service inquiries.

How We Obtain Your Personal Information

We collect personal information from several sources:

  1. Information You Provide Directly
  • When you use our website (e.g., submitting forms for demo requests or inquiries).
  • When you engage with our services, training, or customer support.
  • When you attend our events or webinars.
  • When you subscribe to our newsletters or publications.
  1. Information We Collect Automatically
  • Usage data collected via cookies and tracking technologies when you visit our website.
  • Device and browsing information to optimize user experience.
  1. Information from Third Parties
  • Business partners who register you for services.
  • Publicly available sources (e.g., LinkedIn for business contact information).

If you choose not to provide certain information, we may be unable to deliver specific services or respond to requests.

Use of Our Website

When you visit our website, we automatically collect data such as IP addresses, browser details, and site activity to improve performance and security. We may also use cookies and analytics services to understand how visitors interact with our platform.

How We Use Your Personal Information

We process personal information based on the following legal grounds:

  • Performance of a Contract: To provide requested services, such as managing user accounts, processing transactions, and delivering customer support.
  • Legal Compliance: To meet regulatory obligations, such as fraud prevention or compliance with tax and legal frameworks.
  • Legitimate Interests: For business operations, including security, marketing, service improvement, and customer engagement.
  • Consent: When you opt into marketing communications or specific data processing activities, which you may withdraw at any time.

How We Share Your Personal Information

MacroAgility does not sell personal information. However, we may share data in the following circumstances:

  • With Our Affiliates: For operational and business purposes.
  • With Service Providers: Vendors assisting with payment processing, analytics, marketing, and IT support.
  • With Business Partners: When co-hosting events or collaborating on joint projects (subject to your consent when required).
  • For Legal Compliance: When required by law enforcement or regulatory authorities.
  • During Business Transfers: If MacroAgility undergoes a merger, acquisition, or asset sale.

Data Retention

We retain personal information only as long as necessary for business operations, legal compliance, or resolving disputes. Specific retention periods vary depending on data type and regulatory requirements.

International Data Transfers

We operate globally, and your information may be processed in different countries. When transferring data internationally, we implement safeguards such as Standard Contractual Clauses (SCCs) to ensure data security.

Data Subject Rights

Depending on your jurisdiction, you may have the following rights:

  • Right to Access: Request a copy of your personal data.
  • Right to Rectification: Correct inaccurate or incomplete information.
  • Right to Erasure: Request deletion of your personal data, subject to legal obligations.
  • Right to Restrict Processing: Limit how we use your information.
  • Right to Object: Withdraw consent or opt out of marketing communications.
  • Right to Data Portability: Receive your data in a structured, machine-readable format.

To exercise these rights, contact us at [email protected].

Security of Your Personal Information

We implement physical, technical, acnd administrative security measures to protect your data from unauthorized access or breaches. These measures include encryption, access controls, and employee training on data protection practices.

Children’s Privacy

Our services are not intended for individuals under 16 years of age, and we do not knowingly collect data from children. If we discover such information, we will delete it promptly.

Changes to This Privacy Notice

We may update this Privacy Notice periodically. Any changes will be posted on our website, and significant updates may be communicated directly to you.

Contacting Us & How to Make a Complaint

If you have any questions or concerns about this Privacy Notice or how we handle your personal data, please contact us:

MacroAgility Systems Inc.
Privacy Office
6 – 2160 Highway 7 Vaughan, Ontario, L4K 1w6, Canada
Email: [email protected]

For regulatory complaints, you may contact the relevant data protection authority in your jurisdiction.